Technological reproduction has gradually affected human life throughout history. “Reproduction” is an important element according to Benjamin. He discusses how mass production affects our appreciation of art. In Benjamin’s view, “aura” has disappeared as a result of the reproducibility of works of art. “Aura” is not easy to understand literally, since it is an original concept created by Benjamin. The concept concretizes the uniqueness of authentic works of art. According to my understanding, what he is trying to convey with the term “aura” is the sense of shock that comes from seeing the authentic works of art for oneself.
We have now entered the era of digital reproduction after the mechanical era, and many digital artworks, including movies, are mostly produced through computers. It takes seconds for a digital work of art to be broadcast worldwide after it is completed. As a result, the aura of art has almost vanished without a trace, and it has been redefined as an experience of appreciation. From my point of view, the unique quality of the “aura” experience offered by galleries and museums has always been irreplaceable.
Chow Pinky Hoi Yan
Your response shows an understanding towards the reproducibility of objects and how that diminishes their “aura”. I appreciate your personal reflection and interpretation of living in a time where digital production and reproduction is so rapid and efficient that the “aura” has diminshed, and gallery and museum as spaces that retain a human pace and experience.